Vale Race

Managed the visual communication and promotion project for the 4th Vale race. The event strengthens Vale's bond with the community, shows its environmental awareness and stresses the importance of the health and well-being of its employees and the community. I was responsible for the end to end project, dealing with the media, stakeholders, and the community, co-creating the visual identity and making the race viable. 2k runners took to the streets, resulting in an 86% public approval rate.