Services | Detran

Led the creation of a TV campaign for DETRAN Espírito Santo to inform vehicle owners and drivers about important procedures to avoid fines and vehicle impoundment. The campaign included three animated commercials, each addressing a specific issue: vehicle sale notification, identifying the driver for a fine, and change of address.

The humorous approach resonated well with the public, leading to the expansion of the campaign into additional materials, such as radio spots, brochures, internet banners, and large-scale billboards (full size buildings).